The business opportunity

  • The evolution: broadcast vs connected TV.

    In less than ten years, online video will surpass the broadcast. Just in Western Europe, part of the current >18K MM € of TV advertising revenues will move toward the online video.

  • A new category is born: hybrid STB and Smart TV

    The technological combination of mass access to internet and digital recording devices was the factor that made a difference in the video entertainment industry, and television downloading and watching videos one of the most demanded services.

    Nowadays, in Europe alone, more than 48% of households use TV and internet simultaneously and are eager to consume more and more content and services on demand. Moreover on this continent, flat-screen TV sets with internet connection account for only 11%.

    InOutTV manufactures its own decoders (STB and SmartTV) and distributes them via the usual electronic consumer channels. We also have strategic alliances with large-scale manufacturers that distribute televisions and PVR (Personal Video Recording) decoders that form part of the InOutTV platform under a co-branded system.

  • The battle for viewer attention and the advertising revolution

    Having overcome technological barriers, adapting the business model and engaging the audience remains the main challenge facing the home entertainment industry. InOutTV’s platform is the answer: “The TV that you want, whenever you want it”.


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    Apart from this major selling device opportunity, our core business focuses on generating major revenue based on the exploitation of a complete and varied range of services.

  • It’s been proven that viewers pay more attention to online video ads than to traditional TV commercials and also recall them better. Advertising must reinvent itself. Our InOutTV platform provides the tool of the future for monetizing advertising.